Nugget markets, a family-owned business based in Woodland, California, has been named the grand prize winner in the first-ever Retail Innovator Award sponsored by the California Sheep Commission. The award recognizes retailers within California, committed to promoting locally grown lamb and innovation in their effort to educate consumers about the benefits of lamb.  With nine stores, Nugget serves consumers in Davis, El Dorado Hills, Roseville, Sacramento, West Sacramento, Vacaville and Woodland.  

Also recognized are Fallbrook-based, Major Markets; PW Markets, serving the San Francisco Bay Area; and Northern California Save Mart Supermarkets, as well as Tony’s Fine Foods as a distributor of local lamb. All recognized retailers regularly feature locally-produced American lamb on ad, communicate key lamb benefits through point of sale and in-store media, provide customers with easy to prepare recipes and offer lamb in multiple departments such as catering and deli.  Nugget Markets also feature Petite Lamb Round Roasts and Braised Lamb Shanks on their Chef-Prepared Entrees for its time-challenged customers.    

“We are thrilled to honor these companies,” said Florence Cubiburu, third-generation sheep rancher. “They are listening to the demands of their customers to provide local, natural products and are going the extra mile to support the many small ranchers throughout the state.”

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What is “Natural” anyway?

If you need some help deciphering the plethora of labels you see cropping up in the grocery store, the United States Department of Agriculture is here to help. Click here for detailed information.