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Press
Release
Release
Date: October 17, 2007
Contact: Angela Gentry
Phone: 530-297-3544
Smart
Label Helps Superior Farms with Food Safety
Breakthrough
SensorQ™ Smart Label, inspired by military defense sensor
research, verifies freshness in packaged fresh meat and
poultry by measuring food-borne bacteriological levels -
right inside the package.
Lexington
,
MA
–
October 16, 2007
Food Quality Sensor
International, Inc. (FQSI) has developed a revolutionary new
smart sensor label that senses spoilage in fresh meat and
poultry products. SensorQ™
is applied by the meat packer, distributor, or grocer to the
inside wrap of uncooked meat and poultry packages and
detects food-borne bacteriological levels right inside the
package. When
the inside of the quality “Q” on the label is tangerine
orange, the product is fresh.
When the bacteria count in the package builds to a
critical level, the orange turns to tan to indicate
spoilage.
SensorQ™ will be
introduced at the 2007 Worldwide Food Expo in
Chicago
, October 24th – 27th, and
there are discussions with Superior Farms, the largest lamb
processor in the
United
States
,
to test market the label on packages of lamb prior to its
national rollout.
SensorQ™ is made of food
grade materials and is extremely economical, costing less
than 1% of the total value of the average package of meat or
poultry that it labels. Marketing
research indicates that over 95% of consumers would opt to
purchase a product with a freshness indicator instead of a
product without.
“It has taken a great
deal of work on the part of the FQSI team and the
cooperation of organizations like Superior Farms to develop
a product that will economically serve the packers, the
retailers and the consumers.
The fresh meat and poultry industry can now extend
its reach directly into home refrigerators to give the added
level of quality assurance so critically needed in this day
and age.” Bonne
went on to say, "SensorQ™
will remove the skepticism which more than 40% of
consumers have with the traditional ‘consume by’ code
dating system.”
“The
possibilities with this new system are very exciting,”
said
Gary
Pfeiffer
,
Executive Vice President of Sales and Marketing for Superior
Farms. “It’s important that our company continue to find
innovative ways to let our customers know we offer truly
superior products and packaging. FQSI and Superior Farms are
both committed to staying on the forefront of food safety
technology.”
About Food Quality
Sensor International, Inc.
FQSI (www.FQSInternational.com)
was incorporated in 2004, when The Charles Stark Draper
Laboratory, Inc. partnered with key members of the Draper
sensor technology development team, Navigator Technology
Ventures and seasoned food industry executives, to
commercialize its food spoilage sensor technology.
In 2007, Swiss-based Inventages Venture Capital Inc.
and Dutch-based DSM Venturing B.V. invested in FQSI to help
it implement SensorQ™.
FQSI is currently in the final stages of testing and
validating SensorQ™ and expects to go to test market this
fall and launch nationally in the first quarter of 2008.
FQSI’s headquarters and laboratories are located in
Lexington
,
Massachusetts
.
Editorial
Contact:
Megan Owens
Executive Director of Marketing & Product Management
Food Quality Sensor International, Inc.
(781) 862-3710
MOwens@FQSInternational.com
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