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Press
Release
Release
Date: May 1, 2007
Contact: Angela Gentry
Phone: 530-297-3544
Traditional
Asian Cuisine Meets Modern Meat
Lamb dishes are favorites on P.F. Chang’s Menu
May 1, 2007
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You’ll do it for a romantic evening. You’ll even do it
for special holidays. But what about in the middle of a
contemporary Chinese bistro?
It
used to be that lamb was only for special occasions – but
the forward thinkers at P.F. Chang’s are finding huge
success with this mild, flavorful protein. This isn’t
surprising, as their chefs are known for creating fresh
dishes with traditional and modern appeal.
“Lamb
is a relatively untapped ingredient,” says P.F. Chang’s
Corporate Executive Chef Bob Tam.
“It is used more in small white table cloth
restaurants while most chains ignore it as a menu option. We
want to offer our guests the variety and quality they
deserve.”
The
restaurant currently offers Chengdu Spiced Lamb and Wok
Seared Lamb; both prepared with succulent lamb legs from
Superior Farms, and are favorites of P.F. Chang’s patrons
nationwide. Also,
the innovative chef’s at P.F. Chang’s are busy creating
new items for the future.
“We
have an award-winning product,” said
Gary Pfeiffer
, Vice
President of sales and marketing for Superior Farms. “With
help of this caliber, we hope that more people will try lamb
and realize that it is a delicious option that doesn’t
have to be for special occasions. It is a high-protein
product that can be used in every-day meals.”
Parent company Superior Farms also imports Country
Meadow lamb, raised on pure pasture lands in
Australia
with a
vegetarian diet.
Meat
and Livestock Australia (MLA) is featuring Country Meadows
lamb along with other native products at the Australian
Pavilion at the National Restaurant Association Show, booth
2841. There you can sample lamb and enter to win a free case
of product.
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Since
1963, Superior Farms has provided the freshest and most
wholesome lamb and veal products available. As the first
company to successfully vacuum package lamb in the 1970s,
the company has remained at the forefront of developing
extended shelf-life, case-ready packaging, ensuring the
freshest product available. More information is available at
www.superiorfarms.com.
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